Leitner Spearheads Ropeway Expansion in Eastern Europe's Winter Sports Destinations
Leitner is cementing its role as a key player in the advancement of winter sports across Eastern Eur
moreDadelo Achieves Impressive Sales Growth with Its Bicycle Shop Chain
Dadelo, a prominent player in the bicycle retail sector, reports a remarkable 84% year-over-year sal
moreBergans of Norway Expands its Retail Footprint with a New Outlet Store in Germany
Building on its longstanding presence in the German market, Bergans of Norway has further extended i
moreCamelBak Partners with Grofa Action Sports for Distribution in Germany and Austria
CamelBak, a leading hydration systems and water bottles company based in Petaluma, California, has
moreOn Debuts Its Premier Store in Germany, Focusing on Athletic Excellence
Switzerland's rapidly expanding sportswear label, On, is set to inaugurate its first retail outlet
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Adidas to change marketing strategy
Adidas to change marketing strategy
2017-04-04 source ownAfter years of creating famous adverts on TV, Adidas has decided to take a step back and invest in e-commerce instead. To start, they have created a target to multiply their current e-commerce sales four times over by 2020. Ultimately, this is the start of a new marketing strategy from Adidas where they will spend more time on all digital channels to target the younger demographics. Kasper Rorsted, CEO of Adidas, has said “Digital engagement is key for us; you don't see any TV advertising anymore.”