In the latest survey by Cesport of the Bicycle industry in Central Europe out of 2400 Bike, Bike commore
Much like other areas in Europe, Czechia has now reported significant growth in the electronic commemore
As expected, the Dutch fitness giant HealthCity is now taking steps to withdraw from Germany after pmore
Located just over 100 kilometres east of Budapest, Tenk is set to welcome a HUF 350 million rifle scmore
Located in Bucharest, a new logistics park of 100 hectares will now receive financing from the BCR.more
Partner search for the Sports industry in Central Europe"
E-MTB improvements for Austria2017-04-28 source own
In 2016, we can now see that the e-bike market grew significantly in Austria with a huge contribution coming from e-MTB sales in particular. According to a new report, there was an 80% increase in e-MTB sales to 30,000. In terms of e-bikes as a whole, this pushed the total number for 2016 up to nearly 87,000 units which is good news for the country.
Within the market, e-bikes are now pushing a 22% market share. Spokesman of Arge Fahrrad, industry organisation in Austria, has said “Austria’s e-bike market share is now ranking third after the Netherlands and Belgium but it is bigger than in Switzerland and Germany. Particularly, the hike in e-MTB sales last year led to higher average retail prices due to the complexity and the more technical parts used on e-MTBs.” If we look back, this growth has actually been steady since 2012 and it looks set to continue.
Thanks to the release of various bicycle-related statistics, we know that over 310,000 traditional bikes were sold last year. Once you add in motorised vehicles, this grows to just under 400,000 units which is a growth of 1.8% from 2015. According to Alexander Raffeiner, the same Arge Fahrrad spokesman, “This number confirms that the Austrian market is still hovering around a yearly volume of 400,000 units. Depending on the previous season and possible inventory this number will vary a little bit year by year.”
With the increase in sales of e-bikes, this has also pushed up the average price per unit by around 15%. Currently, the average price is at €900 with IBDs charging around €1,150. In the sporting goods retail, prices rose by nearly 28% to €650 which is great news for the Austrian market. Normally, these retailers will have a more price-aggressive strategy and they are certainly now making an impact in the e-bike market. In the past, IBDs were near enough exclusive for e-bikes but it looks as though these days are now over!