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New Romanian Adventure for Under Armour2017-10-25 source own
After announcing two new stores in Mega Mall and Baneasa Shopping City in Bucharest, Under Armour is now set for their welcome into the Romanian market. Originally from the US, the brand is actually going through a local company who owns the distribution rights for the brand. Currently, the brand is almost ready to launch having hired staff to work on social media campaigns and retail marketing.
If all goes to plan, the stores will open before the end of the year and only Under Armour products will be sold inside. For those in Romania, the brand is currently available via retailers but these will be the first specialized stores.