Pinarello Opens New Flagship Store in Zurich

Pinarello has officially opened its latest flagship store in Zurich Switzerland, further solidifying its presence in Central Europe. Located at Bärengasse 10, the new store is situated in the heart of the city, just a short distance from Sechseläutenplatz, where last week’s UCI Road World Championships races concluded.

The store, named Bottega di Pinarello, showcases a collection of historic items, including the Dogma XC bike ridden to victory by Olympic champion Tom Pidcock, who attended the grand opening. Visitors can also view other race-ridden bikes and signed memorabilia from the Tour de France and World Championships.

Fausto Pinarello, the brand’s president, expressed his excitement about the launch, stating, "Zurich’s deep connection to cycling made it the ideal location for our latest store. With the recent UCI Road World Championships held in the city, the timing couldn’t have been better to welcome cycling enthusiasts to our new space."

This new flagship store presents exciting opportunities for business partners and distributors in the Central European market, where Pinarello's premium cycling products continue to grow in demand. As CeSport strengthens its ties with distributors across the region, the launch of this flagship store offers new avenues for collaboration in the thriving cycling industry.