vitaminwell

Vitamin Well was founded in 2006 by Swedish entrepreneurs, with the aim to broaden the range of healthy beverages. Up until then, there had been a noticeable lack of modern, healthy alternatives to sodas and juices. A contrast to both US and Asian markets where the range of drinks was much broader. We found drinks with less calories and healthy ingredients such as tea extracts, vitamins and minerals that inspired us.

Having failed to find a beverage that tasted good, was less sweet than existing products and contained enough beneficial nutrients, we decided to develop a drink that was completely new in everything from taste and ingredients to the design.

To learn more about various nutrients and their functions, we sought help from a physiologist, endocrinologist, and a specialist on the body’s metabolism and regulatory system. With this in mind, we continued to develop our flavors, and designed a bottle that we liked.

In May 2008, one and a half years after starting out, we were ready, and our first three products were launched in the Swedish market. Since then, our Vitamin Well drinks have increased to six products and sold in thirteen countries. Also, we have expanded our product range with the launch of Vitamin Well Stevia in January 2012.

Vitamin Well is a company with strong Swedish roots where everything from production to new developments are made locally in Sweden. We are a newcomer and a challenger with the same dedication and innovation as in the startup phase and we will always strive to develop a better, healthier and smarter beverage.

To date, we have launched six vitamin drinks, four vitamin drinks sweetened with stevia and four sparkling water, all enhanced with vitamins and minerals. Vitamin Well’s products are sold at more than 6000 retailers in Sweden. We currently export to Denmark, Estonia, Finland, Germany, Italy, Netherlands, Norway, Spain, Slovenia, Slovakia and Switzerland. Hopefully we will soon be up and running in even more countries. We are proud of our product range and hope that you will enjoy them as well.