Expanding Horizons: Schöffel's Strategic Growth into New European Markets

Schöffel was founded in 1804 in Bavaria, Germany, and over seven generations, it has prospered by combining innovation and technology with a passion for superb styling and outstanding quality. The company is currently led by Peter Schöffel, representing the 6th generation of the family.

The success of the Schöffel Country range began with the Ptarmigan shooting coat, initially designed with the expertise of Asprey's of New Bond Street, Farlows of Pall Mall, James Purdey & Son of Mount Street, and Roxtons Sporting Ltd of Hungerford. Over the last 20 years, it has been refined and is now considered the definitive super lightweight Gore-Tex® shooting coats in the marketplace, utilizing high technology Cordura® and Meryl® as outer fabrics. The Ptarmigan range also includes exceptionally good-looking, lightweight, and washable Gore-Tex® tweed shooting coats with matching caps for both men and women.

As a specialist brand, Schöffel Country focuses on the latest fabrics and techniques to produce superb clothing that is lightweight, technical, comfortable, and specifically designed with the discerning country customer in mind. The Schöffel Country range has expanded to include various styles in coats, jackets, and fleeces of the finest quality in classic, attractive colors. The ladies' range is designed to complement the female form with innovative styling and design while retaining essential features and a sporty cut. Every style in the range is designed and manufactured to the high standard that customers expect from Schöffel Country—a standard of which we are proud.

Recently, Schöffel Country has ventured onto the European continent, expanding its presence beyond its established market in Great Britain. This move comes as a response to the enduring popularity of the typical British country style among outdoor enthusiasts in Europe. The brand, known for its authentic British outdoor and hunting apparel, was established over 30 years ago in partnership with Bradshaw Taylor in the idyllic English town of Oakham.

Additionally, there has been confusion regarding whether Schöffel ski wear is part of our brand. In fact, we are the market leader in technical GORE-TEX® and VENTURI® Ski wear, further cementing our reputation in the industry."