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» Montane Expands Sustainable Repair Services to Central Europe: A Business Partnership with Berlin's Outdoor Service Team
Montane Expands Sustainable Repair Services to Central Europe: A Business Partnership with Berlin's Outdoor Service Team
2023-09-01 source ownRecognizing the growing demand for sustainable consumer practices, British outdoor apparel brand Montane is extending its textile repair services to customers in Germany and Austria. With an option to select from a range of standard repairs, customers can expect their items to be refurbished within a week.
The outdoor gear market is witnessing a shift towards sustainability, with brands encouraging consumers to extend the life of their purchases through repairs. Montane pioneered this movement with its "Repair Claire" service launched in the UK in 2018. By expanding this initiative to Germany and Austria, more consumers can benefit from extending the lifespan of their outdoor gear.
In partnership with the Outdoor Service Team based in Berlin, renowned for their expertise in textile repairs and cleaning, Montane ensures top-tier services for its customers. Users can conveniently log their repair requests on the Montane website, which are then executed by the Berlin team.
Anna Pitman, Montane's Corporate Social Responsibility Manager in Northumberland, UK, emphasizes the importance of sustainable consumption. "The most eco-friendly apparel is the one you already own. Our service intends to prolong the wearability of each item, minimizing its ecological impact while offering consumers an economical advantage by deferring potential new purchases." This initiative falls under Montane's "further.forever" commitment, which embodies the company's core principles: Durability, Ethical Trade Practices, Dedication, and Making Informed Choices.