The given Language 'cz' does not exist sports business connections Central Eastern Europe

Terme Snovik Launches €22 Million Expansion with New Four-Star Kneipp NaturHotel

Terme Snovik, a boutique spa located in north-central Slovenia near Kamnik, is embarking on its most

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LifeFit Group Expands Premium Fitness Portfolio with SportsUp Acquisition

LifeFit Group, a leader in Germany's fitness industry, has strengthened its premium segment with the

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Norrøna Concept Store Opens in Zürich: A Hub for Outdoor Enthusiasts

We’re excited to announce the grand opening of the Norrøna Concept Store Zürich, located at Löw

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Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production

The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (C

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Xtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market

Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating th

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Choosing and Growing with the Right B2B Sales Channel in the Sports Industry: Distributor vs. Sales Agent

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When entering the Central European market for sporting goods, selecting the right sales channel—whether a distributor or a sales agent—and growing with them is crucial for success.

NORTEC: Leading Innovation in Micro Crampons and Winter Running Gear

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As a pioneer in micro crampons, NORTEC stands as the technological leader in the field, continuously redefining functionality for winter outdoor activities like trail running, alpine running, and trekking.

Poland Announces Ambitious Olympic Bid

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Poland's Prime Minister Donald Tusk has officially announced the country’s intention to bid for the Olympic Games, targeting the 2040 or 2044 Summer Olympics.

Sun Mountain Expands Central European Distribution Network

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For over 40 years, Sun Mountain has been at the forefront of golf innovation, creating products designed by golfers for golfers.

Optimize B2B Sales in Central Europe: Choosing Distributors vs. Sales Agents in the Sports Goods Industry

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When entering the Central European market for sporting goods, selecting the right sales channel is critical. At CeSport, we specialize in connecting brands within the fitness, bicycle, wellness, climbing, camping, mountaineering, water sports, and sportswear industries with the best business partners in Central Europe.

Polish Government to Subsidize Electric Bikes with Up to EUR 1,175 Per Bike

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The Polish government has announced plans to subsidize electric bikes through the "My Electric Bike" program.

Scandinavian E-commerce Leader Set to Enter the Polish Market

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Exciting news for Polish shoppers: a leading Scandinavian e-commerce company, Coolshop.pl, is preparing to launch in Poland! Coolshop.pl will feature a wide range of products from major brands, including licensed items from top Danish, Swedish, and Norwegian companies.

Slovenia’s Sports Equipment Industry: A Hub of Innovation and Excellence

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Slovenian entrepreneurs are following in the footsteps of their country’s sporting successes to create some of the world’s best equipment.

Central Europe’s Summer Heatwave Spurs Interest in Water Sports Products

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As Central Europe experiences an intense summer heatwave, residents across Hungary and neighboring countries are flocking to water and nature for relief.

Economic Growth in Poland - New Forecasts

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The Polish Economic Institute anticipates that Poland's GDP will grow by 2.6% in 2024, with a significant increase to 4.1% in 2025.

Seeking Distributors for Croatia and Slovenia

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Sumo Didactic, a leader in the manufacture of Psychomotricity and Sports Protection products for over 30 years, is seeking new distribution partners in Croatia and Slovenia.

Tallinn Partners with Czech Bikeshare Firm Rekola to Enhance Urban Mobility

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Tallinn residents will soon see more than 200 pink bicycles available for rent by the end of August. Rekola Bikesharing, a Czech bike-share company, will deploy these bicycles in the Estonian capital as part of the city's initiative to improve sustainable urban transport options.

R-GOL Expands into Sports Technology Market with Investment in sportbm

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R-GOL, a leading multi-brand distributor of football merchandise in Central and Eastern Europe (CEE) and backed by Innova Capital, has acquired a majority stake in sportbm, a Polish software developer specializing in the management of sports clubs and academies.

MejorSet Expands into Germany and Denmark through Distribution Deal with Best World Padel

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MejorSet, a leading designer, manufacturer, and installer of padel courts, has announced a new distribution partnership with Best World Padel to expand its reach into Germany and Denmark.

REKORD Sports Equipment and ELEIKO Distribution in Poland

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REKORD, a leading manufacturer of high-performance sports equipment and the official distributor of ELEIKO Sport AB Sweden in Poland.

Baden Sports Enters European Market with Basketball Bundesliga Partnership

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U.S.-based sporting goods manufacturer Baden Sports is expanding into the European market through a four-year official ball supply agreement with Germany’s Basketball Bundesliga (BBL).

WeSC Announces New Distribution Partnership in Germany and Austria

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WeSC has entered into a new distributor partnership with Deluxe Distribution, which will handle the distribution and marketing of the WeSC brand and products in the German and Austrian markets starting in October.

Supremo, a Deichmann Subsidiary, Takes Over Kappa Distribution in Germany and Austria

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Supremo, a subsidiary of the German footwear giant Deichmann, has announced its new role as the distributor for the Italian sports lifestyle brand Kappa in Germany and Austria.

Zanier Sport Becomes New European Distributor for Le Bent

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Australian outdoor accessory brand Le Bent has announced Zanier Sport, based in Innsbruck, as its new distributor for the EU and Switzerland.

Lowa Enhances DACH Business with Integration of Austrian Distribution Partner

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Lowa is set to integrate its Austrian sales company, Lowa Sportschuhe GmbH, based in St. Martin im Innkreis, starting January 1, 2024. This strategic move aims to further strengthen and standardize Lowa’s market presence across the DACH region.

TSG International AG Partners with SDG Distribution as Exclusive Distributor in France

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TSG International AG is pleased to announce a strategic partnership with SDG Distribution, a premier distributor of technical action sports equipment based in Soorts-Hossegor, France.

LifeFit Group Expands Club Pilates Across Germany, Austria, and the Netherlands

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LifeFit Group, led by Matin Seibold, is accelerating the rollout of Xponential’s Club Pilates across Germany, with plans to expand into Austria and the Netherlands.

Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.

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As Viaplay prepares to exit the Polish market as part of a broader international withdrawal, Bundesliga broadcasting rights will shift to Eleven Sports in Poland.

Craft Partners with Galeria to Expand Footwear Segment in Germany

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Craft Germany, the renowned endurance sports brand from the Swedish New Wave Group, is strengthening its presence in the German retail market through a strategic partnership with Galeria.

New Bike production in Germany

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Introducing RCYL: The Sustainable Plastic Bicycle Goes into Series Production. The innovative plastic bicycle from igus has entered series production under its new name, RCYL. These eco-friendly bikes, manufactured in Cologne, Germany, are made from 50% recycled fishing nets and require no lubrication.
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