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Baden Sports Enters European Market with Basketball Bundesliga Partnership
2024-07-22
source own
U.S.-based sporting goods manufacturer Baden Sports is expanding into the European market through a four-year official ball supply agreement with Germany’s Basketball Bundesliga (BBL). This new partnership will see Baden Sports replacing Spalding as the official ball supplier for the BBL starting from the 2024-25 season and continuing through 2027-28.
The exclusive agreement marks a significant shift for the BBL, which has been partnered with Spalding since the 2007-08 season. The deal was facilitated by Baden Sports’ distribution partner, Uhlsport, a well-known German sportswear manufacturer.
As part of this long-term collaboration, Baden Sports will also provide customized ball merchandise for the BBL clubs, enhancing the overall game experience and brand presence in Germany’s top-tier basketball competition.
