Carrera Safilo Group

A bold brand for those who choose their own path

Carrera is a global lifestyle and sports brand recognised for distinctive design, advanced technology, and uncompromising quality. It represents people who are confident in expressing their individuality, challenge themselves continuously, and prefer to stand out rather than blend in.

With more than 50 years of experience in sports eyewear, ski helmets, and goggles, Carrera has built a strong reputation for performance-driven innovation. The brand’s journey began in 1956, combining passion for sport with forward-thinking design and technical excellence.

The name Carrera is inspired by the legendary Carrera Panamericana race, symbolising speed, endurance, and the drive to win. In 1996, the brand became part of the Safilo Group, a global leader in eyewear. This partnership further strengthened Carrera’s position, expanding its expertise into ski helmets and goggles alongside its iconic eyewear collections.

At the core of the brand lies a simple philosophy, relentless ambition and the determination to be the best. Decades of success across elite-level sports reflect Carrera’s ongoing investment in research, safety, and innovation.

Carrera products are trusted by world-class athletes who demand maximum performance. The brand has achieved outstanding results in skiing, as well as in disciplines such as cycling, mountain biking, rugby, and canoeing. Today, Carrera stands for a powerful combination of technology, protection, performance, and bold design, making it a reference point in the world of sport.