Poland Sets Its Sights on the 2040 Olympics: A Transformational National Project Takes Shape
Poland has taken its first decisive step toward one of the most ambitious goals in its modern sporti
moreAxglo Strengthens European Network with Official Distributors in the UK, Czech Republic, Germany, and Slovak Republic
Axglo, the Canadian golf equipment specialist renowned for its premium push carts and golf accessori
moreVAT Becomes Official Supplier to Swiss-Ski and Backs Biathlon Star Amy Baserga
VAT, a global leader in high-end vacuum solutions, has signed a three-season partnership with Swiss-
moreThe Mountain Studio Reports 44% Sales Growth as Marcel Hirscher Targets Year-Round Outdoor Brand Expansion
The Mountain Studio, the premium outdoor apparel company co-founded by ski racing legend Marcel Hirs
moreSGS Expands Global Cycling Testing Expertise with Acquisition of EFBE
SGS, the world’s leading testing, inspection, and certification company, has announced the acquisi
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Poland Sets Its Sights on the 2040 Olympics: A Transformational National Project Takes Shape
2025-12-02 source own Poland has taken its first decisive step toward one of the most ambitious goals in its modern sporting history: hosting the 2040 Summer Olympic and Paralympic Games.
Axglo Strengthens European Network with Official Distributors in the UK, Czech Republic, Germany, and Slovak Republic
2025-08-15 source own Axglo, the Canadian golf equipment specialist renowned for its premium push carts and golf accessories, continues to expand its reach in Europe with a growing network of official distributors providing local sales, service, and support.
VAT Becomes Official Supplier to Swiss-Ski and Backs Biathlon Star Amy Baserga
2025-08-15 source own VAT, a global leader in high-end vacuum solutions, has signed a three-season partnership with Swiss-Ski to become an Official Supplier to the organisation and its biathlon teams from the 2024/25 season onwards.
The Mountain Studio Reports 44% Sales Growth as Marcel Hirscher Targets Year-Round Outdoor Brand Expansion
2025-08-15 source own The Mountain Studio, the premium outdoor apparel company co-founded by ski racing legend Marcel Hirscher, has reported a 44% increase in sales for its latest financial year.
SGS Expands Global Cycling Testing Expertise with Acquisition of EFBE
2025-08-15 source own SGS, the world’s leading testing, inspection, and certification company, has announced the acquisition of EFBE, a specialist in accredited mechanical testing for bicycles and e-bikes.
Romania Strengthens Role as Major EU Bicycle Manufacturing Hub Despite Domestic Market Challenges
2025-08-15 source ownWhile Romania’s domestic bicycle market faces ongoing fluctuations, the country remains a vital production centre for the European cycling industry.
BiNatural Named Exclusive Distributor for Geneo Skincare Technology in Poland
2025-08-15 source own July 2025 – Lumenis EMEA and its brand Pollogen have announced a new strategic partnership with BiNatural Poland, appointing the company as the exclusive distributor for the complete Geneo product range in Poland
Henri-Lloyd Expands Adriatic Presence with Yachting Mission 524 as Exclusive Distributor for Croatia, Slovenia, and Montenegro
2025-08-15 source own Henri-Lloyd, the iconic British marine apparel brand, has strengthened its presence in the Adriatic region by appointing Yachting Mission 524 as its exclusive distributor for Croatia, Slovenia, and Montenegro.
Allbirds Expands Distribution Network Across Eurasia with Strategic Partnerships
2025-07-18 source own Allbirds, the innovative footwear and lifestyle brand known for its sustainable design, has secured three new distributor agreements to accelerate international growth. This marks a continued push into key overseas markets, with the company now partnered with 16 distributors worldwide.
Axess Powers Next-Gen Ski Experience at Expanding Oi-Qaragai Resort in Kazakhstan
2025-07-18 source own Kazakhstan’s winter tourism sector is entering a dynamic new phase with the expansion of the Oi-Qaragai resort into Aqtas. To support this development, Axess, a global leader in access and resort management systems, has delivered an advanced package of digital infrastructure—from ticketing and rental software to gate access and smart lockers.
Axpo and PluSport Deepen Long-Term Partnership to Champion Inclusive Sports in Switzerland
2025-07-18 source own Axpo, one of Switzerland’s top energy companies, has taken a bold step in strengthening its long-standing commitment to inclusive sports by becoming the Leading Partner of PluSport, the national umbrella organization for disability sports in Switzerland.
Yakima confirms GROFA as Exclusive Distribution Partner in DACH to Strengthen European Expansion
2025-07-18 source own Yakima, a global leader in outdoor cargo solutions for over 45 years, has announced a strategic distribution partnership with GROFA Action Sports GmbH, effective August 1, 2025. Under the agreement, GROFA will become the exclusive distributor of Yakima products in Germany, Austria, and Switzerland (DACH region).
New Wave Group Strengthens Presence in Central Europe with Cotton Classics Acquisition
2025-07-18 source own Sweden’s New Wave Group AB (publ) has announced the acquisition of Cotton Classics Handels GmbH, a leading textile wholesaler based in Austria.
Blundstone Appoints New Distribution Partner for Austria
2025-07-18 source own Australian footwear icon Blundstone is strengthening its position in the Austrian market by partnering with a new local distributor. Starting October, “room with a view”, a Salzburg-based agency led by Christian Obojes, will oversee the brand’s distribution throughout Austria.
Belgian Cycling Factory Expands in Central Europe with New Distribution Partners
2025-07-18 source own Belgian Cycling Factory (BCF), the company behind iconic brands like Ridley, Eddy Merckx, Nukeproof, and Aeres, continues to accelerate its international growth by strengthening its network of trusted business partners across key global regions.
e*thirteen: Pioneering MTB Innovation with Purpose
2025-07-17 source own At e*thirteen, we don’t just build performance components for off-road bikes, we engineer experiences. Our mission is to push the boundaries of mountain bike technology while creating a lasting, positive impact on the people and communities we serve.
Haglöfs Expands into Poland with Strategic Distribution Agreement
2025-07-17 source own Haglöfs, the iconic Swedish outdoor brand known for its high-performance apparel and gear, is entering a new phase of growth in Central Europe by partnering with SAT, a leading Polish distributor of premium sports and outdoor products
Premium Fencing Equipment – Built for Champions, Trusted Across Central Europe
2025-07-17 source own At CeSport, we are proud to represent one of the world’s top fencing equipment manufacturers. With decades of experience and an unwavering commitment to precision, our production combines traditional craftsmanship with cutting-edge innovation.
Zhik Joins Forces with German Sailing Team as Official Apparel Partner
2025-07-17 source own Zhik, a leading Australian brand in technical sailing apparel, has become the official Technical Apparel Partner for the German Sailing Team and the German Sailing Association (DSV).
Market Insight; Poland's Booming Paddle Board Market: A Strategic Guide for B2B Buyers in 2025
2025-07-16 source own Poland is quickly rising as a top European destination for stand-up paddle boarding (SUP), driven by its diverse natural waterways, rising tourism, and growing interest in active, outdoor lifestyles.
Decathlon Germany Defies Market Trends with Surge in Bike and Service Sales
2025-07-16 source own While the overall German bicycle market faces headwinds, Decathlon Germany has bucked the trend, reporting an impressive 8% increase in bicycle sales over the past year.
Surge in Civilian Firearm Permits Reflects Poland’s Growing Security Awareness
2025-07-16 source own Poland issued a record 45,900 firearm permits in 2024, underscoring a rising sense of personal and national security urgency following Russia’s ongoing aggression in Ukraine.
Campey Turf Care Systems Expands Distributor Network Across Central Europe to Meet Growing Demand in Sports Surface Industry
2025-07-16 source own Campey Turf Care Systems, a leading UK specialist in golf course and sports turf equipment, continues its strategic business partner search in Central Europe, successfully appointing key distributors across the CEE market.
Barton Marine Expands into Hungary with Amarcord Marine Ltd as Strategic Distribution Partner in the CEE Market
2025-07-16 source own Barton Marine has strengthened its presence in Central and Eastern Europe (CEE) by appointing Amarcord Marine Ltd as its official distributor in Hungary.
Austria Emerges as a European Leader in E-Bike Market Share
2025-07-16 source own Austria is rapidly gaining ground as one of Europe’s top e-bike markets, with e-bikes now accounting for 57.2% of total bicycle sales, a 4.8% increase compared to 2023.
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