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Since 1936, Rapala has been a defining name in fishing tackle. What began with lure innovation has grown into a global range of fishing lures, knives, tools, and accessories used by anglers in more than 140 countries.
Rapala’s standing is built on decades of record-setting catches, close collaboration with professional anglers, and a long-term commitment to consistent quality. Each lure continues to be individually adjusted and water-tested before packaging, ensuring the distinctive swimming action Rapala is known for and the out-of-the-box performance that attracts trophy fish worldwide.
