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2017-02-20
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New online strategy for Intersport and Sport 2000

In recent years, we have seen huge growth for online stores such as Zalando and Amazon which has led to some much-needed changes from Intersport and Sport 2000. At IPSO Munich not so long ago, the two announced brand new retail concepts. At the same time, they also suggested that purchasing and selling wasn't enough if they wanted to keep up with their online competition.
Over the coming months and years, both Intersport and Sport 2000 will be making drastic changes to their businesses as online sales continue to skyrocket in the industry. According to recent reports, they are looking to adjust their mindset from traditional stores to a more digitally-minded business. With this, we could be about to see some huge changes from both companies!