New Distributors for Lezyne in Russia

Thanks to a new partner in Velocenter (Russia) and Pukinn (Iceland), Lezyne are now able to sell their products in two new countries. Within Russia and Iceland, the two companies have exclusive rights to sell all Lezyne products.

Deputy Director of Purchasing at Velocenter, Tatiana Bogdanova, has said “We have great experience and knowledge of the Russian bicycle market, we have created a network of more than 40 reliable dealers, trained personnel, a bike store, two equipped warehouses, financial resources, reliable logistic and a customs clearance system. We are excited to begin business with Lezyne.”

With Pukinn, they have around 18 years of experience and started mainly within the motocross industry. However, they moved into clothing in 2006 and, in 2014, added a cycling division. Considering they’re a family company and first operated within a basement, the story of their success is quite amazing with three import and retail stores.

Graphic Designer at Pukinn, Iris Osp, noted “By bringing in Lezyne we're adding a strong and respected range of high-quality cycling products to our distribution and retail company.”