Immediate Comeback for Zimtstern

For many, the withdrawal of Zimtstern from the market was a disappointing one after many years as a bikewear and snowboard brand. However, just a few months later, the label is now preparing its comeback as a bikewear brand thanks to Hans Allmendinger and Sonke Voss.

Zimtstern is known for trail and enduro mountain biker clothing, but they’ll now add collections for more urban styles and this is a big change from their initial 1995 launch in Switzerland as a snowboard clothing range. As snowboarding took off throughout the 00s, Zimtstern quickly became a large name in the industry and they took advantage of the traction to launch a bikewear line. Now, this is the main focus of the relaunch and they’re expected to use sports and bike retailers as distributers of mountain bike and streetwear.