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2022-01-11
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New Balance takes over Eastern European distribution

The leading Sports shoe and clothing company brand New Balance has taken over the distribution of its products in three more Eastern European countries. It will control the markets of Czech Republic, Slovakia and Hungary from Jan. 1 on-wards, with effect from Poland. The company had been working with Aspire Sports for these markets before this time but found that they were not 'able to meet our expectations.' Alongside this announcement, it was also announced that their business in those three countries will be managed out of Poland as well as other parts of Europe such as France and Spain.