Jack Wolfskin Debuts Flagship Store in Warsaw's Arkadia, Expanding Outdoor Apparel Presence in Poland

Jack Wolfskin, the renowned outdoor apparel brand, celebrated the grand opening of its flagship store in Warsaw last weekend. Situated in the bustling Westfield Arkadia shopping mall, this new storefront, which opened its doors on October 21, marks the twelfth Jack Wolfskin location in Poland and the third in the nation's capital. The store, featuring the innovative Milenium design system, stands out as one of only a handful of its kind across Europe.

Having established a presence in Poland 25 years ago, Jack Wolfskin has since launched 12 brick-and-mortar stores and cultivated a dedicated fan base and community. The decision to open this latest showroom stems from the brand's aspiration to connect with a new customer base and showcase its extensive product range in a fresh setting. Occupying 210 square meters on the mall's first floor, the store offers a modern, adaptable space for seasonally rotating displays and new product and technology introductions. The latest store concept enhances product visibility and functionality.

True to its commitment to environmental responsibility, Jack Wolfskin ensured the use of sustainable development-compatible elements in the store's setup. Visitors will find store graphics made from TexBlue® fibers, derived from recycled plastic, and mannequins crafted from papier-mâché and recycled plastic.

Marcin Gabryołek, General Manager of Jack Wolfskin Poland, reflects on this milestone: "The opening of the Jack Wolfskin flagship store in Arkadia represents a significant stride in brand growth and boosting awareness among a broader consumer base. Warsaw, being a crucial consumer hub in Poland, was the natural choice for our newest showroom. After extensive preparations, we're excited to open our doors to customers. The flagship store in Arkadia embodies the true essence of the Wolfskin spirit, modernity, and our commitment to eco-friendly solutions."

The new showroom promises a diverse range of products for both men and women, suitable for mountain adventures and urban living. The HIKING collection offers practical attire for long walks and diverse mountain terrains, complemented by the CORE capsule's classic sports styles. Cycling enthusiasts can explore the BIKEPACKING collection, featuring cycling apparel, backpacks, and bike bags ideal for multi-day journeys.

Jack Wolfskin also caters to urban needs with collections like URBAN ENTDECKUNG, focusing on warm, technologically advanced coats and jackets for city use, combining minimalist style with modern design. For more relaxed attire, the CAMPFIRE capsule presents high-quality, natural material clothing and accessories, ensuring comfort in any weather.