Smith Strengthens Presence in Switzerland with Strategic Spoco Partnership

American eyewear and helmets brand Smith has embarked on a strategic alliance with Spoco, designating it as the exclusive sales agency for Smith products in Switzerland. This collaboration is a key step in Smith's strategy to enhance market penetration and bolster brand visibility in the core European market. The alliance with Spoco is a testament to Smith's commitment to expanding its footprint and influence within Europe's competitive sporting goods landscape.