
Therme Group Acquires Europe’s Largest Thermal Bathing Complex, Secures €320M Financing
Therme Group, a global leader in wellbeing destinations, has announced its acquisition of Therme Erd
moreTerme Snovik Launches €22 Million Expansion with New Four-Star Kneipp NaturHotel
Terme Snovik, a boutique spa located in north-central Slovenia near Kamnik, is embarking on its most
moreLifeFit Group Expands Premium Fitness Portfolio with SportsUp Acquisition
LifeFit Group, a leader in Germany's fitness industry, has strengthened its premium segment with the
moreNorrøna Concept Store Opens in Zürich: A Hub for Outdoor Enthusiasts
We’re excited to announce the grand opening of the Norrøna Concept Store Zürich, located at Löw
moreProximity and Efficiency: Central Europe Becomes a Hub for Bike Production
The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (C
more
"Business
Partner search for the Sports industry in Central Europe"
You are here » Home Page
» CE Sports Business News
» Serie A Expands Eastern European Reach with New AMC Broadcasting Deal and Launches RFP in Poland
Serie A Expands Eastern European Reach with New AMC Broadcasting Deal and Launches RFP in Poland
2024-04-18 source ownLega Serie A, Italy's premier football league, has secured a strategic five-year broadcasting agreement with AMC in the Czech Republic and Slovakia, enhancing its international presence. Continuing its targeted approach to global rights distribution, Serie A selectively negotiates direct deals in specific markets. Additionally, the league has recently initiated a Request for Proposal (RFP) in Poland, aiming to expand its viewer base and media partnerships in Eastern Europe. This move aligns with Serie A's ongoing efforts to increase its international footprint through carefully tailored market strategies.