Allbirds new distributors to cover Central Europe

Allbirds, the renowned sustainable footwear and apparel brand, has announced significant strides in its European expansion strategy. Chris Sports will become the exclusive distributor for Allbirds across Austria, France, Germany, Italy, Liechtenstein, and Switzerland.

This strategic partnership is a key component of Allbirds' ongoing transition from a direct-to-consumer model to a third-party distributor approach in select international markets. By collaborating with established regional distributors like Chris Sports, Allbirds aims to leverage local market expertise, enhance brand visibility, and streamline its operations across Europe.

Annie Mitchell, Chief Financial Officer of Allbirds, expressed enthusiasm about the collaboration, stating, "After a year of successful transitions to a distributor model in five of our key geographies, plus the addition of four new regions, we are pleased to be adding the expertise of Chris Sports and Wystam to our portfolio of global distributors. Together, we believe we can drive significant growth and brand value across these two important regions for our business."

This announcement follows Allbirds' previous distribution agreements in Europe, including partnerships with Authentic Brands for the Benelux region and The Future for Scandinavia, as part of its broader international growth strategy.

By aligning with Chris Sports, Allbirds is poised to strengthen its presence in key European markets, bringing its eco-friendly products to a broader audience and reinforcing its commitment to sustainability and innovation in the fashion industry.

As of November 2024, Allbirds has not publicly announced any distribution agreements specifically covering Poland, the Czech Republic, or other Central and Eastern European (CEE) countries. The company's recent distribution partnerships have focused on regions such as Benelux, Scandinavia, and parts of Asia.

For customers in Poland, the Czech Republic, and other CEE countries, Allbirds products can be purchased directly through their official website, which offers international shipping to various locations. Additionally, Allbirds products are available through select online retailers that serve the European market.

Given Allbirds' ongoing expansion efforts, it's possible that future distribution agreements may include CEE countries. For the most current information on product availability and distribution, it's advisable to check Allbirds' official website or contact their customer service directly.