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"Business
Partner search for the Sports industry in Central Europe"
Belgian Cycling Factory Expands in Central Europe with New Distribution Partners
2025-07-18
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Building Stronger Cycling Partnerships Across Central and Eastern Europe
Belgian Cycling Factory (BCF), the company behind iconic brands like Ridley, Eddy Merckx, Nukeproof, and Aeres, continues to accelerate its international growth by strengthening its network of trusted business partners across key global regions.
In line with its strategic focus on Central and Eastern Europe, BCF has confirmed several new distribution partnerships in countries where demand for high-quality cycling equipment is rapidly growing.
New Distribution Partners in Central Europe:
Poland, Slovakia & Hungary: Zookee
Slovenia: A2U
Croatia: Keindl Sport
Romania: Mondo Frames Distribution
These new partners bring deep local market knowledge and retail expertise, helping BCF reach cycling enthusiasts and professional riders throughout the CEE region.
Edward Vlutters, BCF’s International Business Development Director, stated:
"We’re excited to welcome these partners into our global family. Their strong regional presence and commercial mindset make them ideal allies as we grow the reach of our cycling brands in Central Europe."Jochim Aerts, CEO of Belgian Cycling Factory, added:
"We see enormous potential in Central and Eastern Europe. Expanding beyond direct-to-dealer markets through carefully selected local distributors is a vital step in becoming a leading player in the global cycling industry."Looking to Partner in the Cycling Sector in CEE?
Belgian Cycling Factory's approach shows the value of partnering with regional experts who understand the local landscape. If you’re seeking the right distribution partners in Central Europe, or want to expand your sports brand in CEE, contact CeSport for strategic guidance and support.
