Eurobike lose yet another manufacturer

According to the Managing Director of Hebie, Christian Junker, the company has decided to pull out of this year’s Eurobike event in an attempt to address customers more effectively. He said “Meetings at large audience shows are often very rudimentary and the results are always less than expected. In our new market strategy we want to look after our customers more intensively. It is primarily aimed at establishing a more sustainable market position with more customer’s loyalty and strategic partnerships. Our new market concept is primarily based on customer specific product development and offering solutions for complex design issues.”

As part of an extensive interview, Junker continued “In our future market orientation there is no room for exhibiting by traditional means at Eurobike. Instead, IBDs will be addressed specifically through joint campaigns with wholesale trade and more dealer service support in the shops by sales promotors. We do believe in this new market approach, which is exiting and a great challenge for us. In any case this new outline better reflects our innovative ambitions.”