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Partner search for the Sports industry in Central Europe"
Haglöfs Expands into Poland with Strategic Distribution Agreement
2025-07-17
source own
Swedish Outdoor Brand Builds Presence in Central Europe
Haglöfs, the iconic Swedish outdoor brand known for its high-performance apparel and gear, is entering a new phase of growth in Central Europe by partnering with SAT, a leading Polish distributor of premium sports and outdoor products. This agreement marks a significant milestone in the brand’s strategy to connect with a new generation of active consumers in Poland’s dynamic outdoor market.
Poland has seen a rapid rise in outdoor activities like trekking, hiking, and climbing, making it an ideal market for quality-driven international brands. With SAT’s extensive retail network and decades of experience, Haglöfs is well-positioned to reach passionate outdoor enthusiasts across the country.
“We’re proud to welcome Haglöfs to our portfolio,” said Mikołaj Zygmański, COO of SAT. “Our shared values are quality, sustainability, and love of nature. Make this partnership a natural fit for the Polish market.”
Spring/Summer 2026 Collection to Lead the Launch
The first wave of products from the Haglöfs–SAT collaboration will roll out with the Spring/Summer 2026 collection, introducing Polish consumers to Scandinavian-inspired design and technically advanced outdoor gear. From high-performance jackets to trail-ready footwear, the launch will cater to both casual adventurers and seasoned explorers.
“Haglöfs stands for durable, functional products built for real-world conditions,” said Daniel Cohn, Head of Distribution Sales at Haglöfs. “Poland’s vibrant outdoor community is a perfect match for our brand’s values and long-term vision.”
About Haglöfs: A Heritage Brand from the North
Founded in 1914 in Sweden, Haglöfs was created for people who live, work, and play outdoors—no matter the weather. Over the past century, it has grown into one of Europe’s most respected names in technical outdoor wear. The brand's identity, “Outsiders by Nature,” reflects a commitment to pushing boundaries in both design and sustainability.
Now under the ownership of LionRock Capital, Haglöfs continues to innovate with responsibly sourced materials, bold design thinking, and gear that performs in the harshest environments.
Looking for outdoor or apparel distribution partners in Central Europe?
CeSport helps international brands expand into Poland, the Czech Republic, Slovakia, and beyond. Whether you're scouting for distributors or launching a new market entry strategy, we're your local growth partner.➡️ Contact CeSport to start your partner search today.
