Hamburg-based Sport Alliance grows after its 60 million investment

Smart software solutions for the fitness industry

It’s been 6months since German company Sport Alliance based in Hamburg secured a growth investment of €60 million from PSG, a leading growth equity firm. Sport Alliance is a provider of innovative software solutions and services to gyms and fitness suites.

The company focus is on making fitness training go digital, on their website it states ‘’The Sport Alliance group is taking sport and fitness training to a new level with a digital transformation around the world. As the market leader in Germany, we specialise in solutions related to cloud-based gym management software, online gym membership acquisition, gymsport financial services and purchasing fitness goods for gyms of every size. Sport Alliance believes in a holistic approach and provides small and medium-sized sport schools, yoga, physio, EMS, martial arts centres and gyms with a digital infrastructure that covers everything from cloud- based gym management software to gym financial services that help them in all aspects of their daily operations and enable them to promote a healthy lifestyle and take part in making fitness training go digital.’’

The Numbers

At the moment there are 5230 Gyms that use their Digital Infrastructure, with over 4230000 members training with in these client gyms. The Group’s product portfolio is currently available in countries including Italy, Spain, France, the UK and the USA.

Sport Alliance Brands; products and Services

MySports Booking portal & app. MySports is a digital booking portal for gyms where they can present their offers free of charge. ...
    Magicline Gym management. ...
    Finion Financial Services. ...
    PAYDUE Debt collection. ...
    Bedarf.de Logistics & purchasing. ...

    MySports Corporate Sport Corporate sport.

Sport Alliance’s flagship product is its cloud-based management software solution for fitness studios, ‘Magicline’, and its adjacent member app used by more than one million gym and studio customers. The app is fully integrated and used by large studio chains including McFIT and Gold’s Gym, both of which are part of RSG Group, as well as at clever fit and Bodystreet, both of which are longstanding Sport Alliance customers. The company goes onto say ‘’No matter whether small, medium, or large gyms, sport schools, yoga, physio, EMS, fitness centres: every day, we look for the right solution for every studio type and size in order to deliver the greatest possible success for our clients.’’

Sports Business Partners

Some of the companies Sport Alliance provides software solutions for the fitness industry are Cleverfit, McFIT, Gold’s Gym, EasyFitness, 711, Fitness&Co, Terra Sports, FitBox, EMS Louge, PrimeTime Fitness, 25 minutes, Physio AKTIV, Body Street, Spirit 4, Sports Clubs, EllGym.