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» Jack Wolfskin Refocuses on Central Europe and China Amid Strategic Shift
2024-08-24
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Jack Wolfskin Refocuses on Central Europe and China Amid Strategic Shift
2024-08-24
source own
Jack Wolfskin, under TopGolf Callaway Brands, is redirecting its focus to Central Europe and China following a strategic review. After scaling down its U.S. operations due to declining sales, the brand aims to strengthen its presence in its core markets. CEO Brewer praised the team for meeting Q2 sales targets and aligning the business with this new strategic direction. Although European wholesale revenues declined in early 2024, this shift is expected to create a solid foundation for future growth in these key regions.
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