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You are here » Home Page » CE Sports Business News » Leading American Manufacturer Expanding in Central Europe


Leading American Manufacturer Expanding in Central Europe

2023-05-12 source own
Warren, Michigan is home to Warrior Sports, a prominent American sports equipment manufacturer specializing in ice hockey and lacrosse gear. Their product range includes sticks, helmets, gloves, goalie masks, and protective equipment for both sports.

As Warrior Sports continues to grow, they have set their sights on the Central European (CE) market. Their subsidiary office is located in Marktoberdorf, Germany, allowing them to effectively serve this region. To facilitate their expansion, Warrior Sports has established international distributors in the CE market. These include FH FAIR PLAY SC in Poland, WHK Sports in Romania, ARENA-ALLIANCE in Ukraine, SPORTS LUKSS in the Baltic countries, OCHSNER HOCKEY in Switzerland, JEGVILAG 2004 in Hungary, Hockey Gear Czech, RED REBEL in Slovakia, and STICK M in Bulgaria.

About Warrior Sports

With its headquarters based in Warren, Michigan, Warrior Sports has earned a well-deserved reputation as a premier manufacturer of innovative, high-performance equipment, footwear, and apparel for lacrosse and hockey athletes of all skill levels. Founded in 1992 by former champion lacrosse player David Morrow, Warrior Sports experienced a significant milestone when it was acquired by New Balance Athletic Shoe, Inc., a privately-held company, in February 2004. This acquisition strengthened Warrior's position in the industry. In 2007, Warrior Sports further solidified its dominance in the lacrosse world with the acquisition of Boston-based Brine Sporting Goods.

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