Lululemon Athletic Apparel Partner for Europe is Zalando

In a strategic move to expand its European footprint, globally acclaimed athletic apparel brand, lululemon, is marking its debut on Zalando, Europe's foremost online fashion and lifestyle platform. This partnership seeks to present consumers across the continent with an extensive selection of the brand's innovative products, encompassing not just apparel but also a range of accessories tailored for yoga, running, training, and other athletic pursuits.

Selecting Zalando as its primary European online ally, lululemon envisions catering to the broader European market, reinforcing its commitment to promoting a healthier lifestyle and achieving its vision of enhancing well-being for all.

With this collaboration, Zalando's digital fashion store will host a diversified range of lululemon’s athletic and lifestyle products, ensuring that customers get a comprehensive shopping experience. These items span categories such as training gear, running essentials, yoga wear, and daily lifestyle accessories. Furthermore, shoppers from Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Poland, Spain, Sweden, and the Netherlands can soon anticipate these products to grace Zalando’s online shelves, facilitated by the Zalando Partner Program and streamlined through Zalando Shipment Solutions.

A Glimpse into Zalando's Legacy

Evolving from its humble beginnings in Berlin in 2008, Zalando has established itself as a go-to online destination for fashion and lifestyle in Europe. Catering to over 50 million active consumers across 25 markets, Zalando’s repertoire includes not just clothing, footwear, and accessories but also beauty products. The platform prides itself on hosting an array of brands, from globally recognized labels to emerging local talents. With its commitment to digital solutions that cater to every nuance of the fashion journey, Zalando aspires to be the premier starting point for fashion while creating a net-positive impact on both individuals and the environment.