Manufacturers keen on opportunities in Russias sports activewear sector

The retail sector of Russia has been seeing a steady growth in its sportswear market. Particularly notable has been the success of Sportmaster, which is Europe's 3rd or 4th largest retailer in the sports category. Meanwhile, Decathlon also continues to grow this market with a growing interest from the expanding middle class of Russia who are becoming increasingly interested in healthy lifestyles, well being and fitness. With an increasing number of people wanting more active lifestyles, it isn't surprising that both companies are doing well and should continue to do so for some time into the future as well.  This trend could be seen by other retailers such as H&M and Zara who have recently launched their own sportswear lines.

Russia's market for sportswear and footwear is on the rise

The Russian market for sporting goods has seen a resurgence in recent months, with an increase of around 15% across the sportswear and footwear categories following declines last year. Market analysts point to a number of factors that have contributed to this turnaround; these include strong demand from growing middle-class families as well as increasing interest in physical activities among young people. In order to be successful in Russia seasonal collections, adequate consideration should be given to Russia’s climatic conditions and consumer preferences, which vary widely across different locations.  This can range from those living in Moscow or St Petersburg who are more likely accustomed to Western styles of clothing in sportswear and fashion.

Russia market opportunity for sports active wear manufacturers and brands

The Russian Federation is a fast-growing, high-potential retail market for sporting goods. With the country’s population of 143 million and GDP growth forecast at 3.5% in 2022, it is an attractive territory that has not been tapped into by most major global sports brands. Covid 19's disruption of logistics operations across Eurasia continues to be felt in the context of retail markets. Some of Russia’s importers have turned to land route transportation from Asia even though it costs considerably more than usual sea freight. It remains unclear how long this disruption will continue which means there are opportunities available for those looking to enter the Russian Market.

As with any developing changing market experience local partners are key to long term success in doing business in the sports active wear market in Russia.