NEW BALANCE and PANDORA Expand with Innovative Store Concepts

New Balance and Pandora have unveiled new concept stores at Bonarka Shopping Center, Kraków, enhancing their retail presence with modern and engaging designs.

New Balance Introduces American Retro-Inspired Store

The American sportswear brand, New Balance, has launched a new store spanning nearly 250 sq m, featuring an innovative concept that blends cutting-edge technologies and an American retro style. This store is designed around a central point to foster a community atmosphere where customers can meet and inspire each other. The Kraków store encourages consumers to discover their authentic style with a curated selection of products that merge sport and culture.

New Balance's product offerings include an extensive range of footwear, apparel, and sports accessories. This new concept store showcases the brand's commitment to combining style with functionality, catering to both fashion enthusiasts and professional athletes.

Pandora Reopens with Evoke 2.0 Concept

Following a modernization, the Pandora jewelry store has reopened with the Evoke 2.0 concept, covering 79 sq m. This new design aims to make shopping more intuitive and enhance customer service efficiency. The Evoke concept is central to Pandora's strategy of product personalization, featuring a streamlined layout that helps customers easily navigate different product categories and view jewelry in redesigned displays. A notable addition is the "gift zone," showcasing various gift ideas.

Pandora, renowned for its high-quality, contemporary jewelry, allows customers to combine elements from its collection, offering endless possibilities for personal expression. From its beginnings over 40 years ago in Copenhagen, Pandora has grown to be present in over 100 countries worldwide. Its most iconic product, the customizable bracelet with interchangeable charms, remains a favorite among customers.

Bonarka Shopping Center: A Hub for Premium Brands

“Bonarka Shopping Center continues to attract Kraków and Małopolska residents with its diverse assortment and unique shopping experiences,” comments Łukasz Lorencki, asset manager at NEPI Rockcastle, the owner and manager of Bonarka. “The new and modernized stores of New Balance and Pandora are significant additions to our retail mix. The spacious New Balance store enhances our sports offerings, appealing to a wide range of customers, while the upgraded Pandora store promises to delight jewelry lovers with its improved shopping experience.”