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New Balance Announces Distribution Changes in Central Europe
2024-08-24
source own
New Balance has announced a significant change in its distribution strategy for Central Europe. Starting in 2026, New Balance Germany will take over the brand’s distribution responsibilities in Austria. This shift aims to streamline operations and enhance the brand’s presence in the region, ensuring consistent growth and better alignment with market demands.
This strategic move underscores New Balance's commitment to strengthening its foothold in Central Europe by consolidating distribution under a single regional entity.
