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New Balance to Restructure Distribution in Central Europe, Germany to Oversee Austrian Market by 2026
2024-10-01
source own
New Balance is set to restructure its distribution strategy in Central Europe, with New Balance Germany taking over the brand’s distribution in Austria starting in 2026. This shift aims to streamline operations and enhance market penetration within the region, allowing the iconic athletic brand to better serve its growing customer base in Austria.
By consolidating its distribution channels under New Balance Germany, the company expects to create greater synergy across its Central European markets, improving logistics, product availability, and overall customer experience. This strategic move is part of New Balance's broader efforts to strengthen its foothold in Europe, tapping into the region's increasing demand for high-quality athletic footwear and apparel.
New Balance has seen significant growth across Central Eastern Europe (CEE) in recent years, and this change in distribution is expected to further boost the brand’s presence in key markets. With a growing focus on innovation and performance-driven products, New Balance is poised to capitalize on the expanding sports and lifestyle sectors in Austria and the broader CEE region.
