New Skechers Flagship Concept Store Opens in Prague

Skechers, The Comfort Technology Company®, has unveiled its latest flagship store in the heart of Prague, located on the bustling Na Příkopě High Street. This premier retail destination offers an extensive range of Skechers footwear, apparel, and accessories for the whole family, including the popular Skechers Hands Free Slip-ins® and Skechers Uno collections.

A Strategic Move in Central Europe

“Skechers has become the go-to brand for style, comfort, and value worldwide, whether at home or while traveling,” said Michael Greenberg, president of Skechers. “Our continued success in Europe—reflected in a 30% increase in EMEA sales for Q3 2024 compared to last year—demonstrates our growing momentum in the region. Expanding our presence in the Czech Republic aligns with our broader strategy to connect with more consumers across Central Europe.”

A State-of-the-Art Shopping Experience

The 596-square-meter store at Na Příkopě 9, nestled between Prague’s Old Town and New Town, is strategically located on a boulevard that attracts 120,000 visitors daily. This flagship store highlights Skechers’ latest and most popular lifestyle footwear collections, featuring:

• Skechers Performance Focal Walls
• Apparel and accessories sections
• Products for every age and activity, including fashion, sport, casual, work, and kids’ styles

Designed with sustainability in mind, the store’s mid-century modern interiors feature natural and LED lighting, EU-manufactured biopolymer materials, a large video wall, and a sleek lightbox column above a custom feature table.

Comfort and Innovation at the Core

Skechers is renowned for blending style with comfort, and the Prague store showcases its signature comfort technologies, including:

• Skechers Hands Free Slip-ins® Technology
• Massage Fit® Technology
• Skechers Arch Fit® Technology
• Skechers Max Cushioning® Technology
• Skechers Hyper Burst® Technology
• Skechers Air-Cooled Memory Foam®
• Skechers Relaxed Fit® Technology
• Skechers Stretch Fit® Technology

Expanding Skechers’ Presence in the Czech Republic

With the addition of this flagship store, Skechers now operates eight retail locations in the Czech Republic, including five in Prague, as well as stores in Modřice and Ostrava. Globally, Skechers boasts approximately 5,300 stores, along with a strong e-commerce presence through Skechers.cz and leading retail partners in the region.

A Destination for Locals and Tourists

“Skechers retail destinations are living galleries for our diverse product offerings,” said Petar Dulić, general manager of Skechers CEE, Kft. “This centrally located store not only enhances accessibility for Prague’s locals and tourists but also provides a hands-on experience with our signature styles and comfort technologies.”

Elevating Retail in Prague

The launch of the Skechers flagship store in Prague further cements the brand’s commitment to expanding in Central Europe. With its blend of innovative retail design, sustainable practices, and cutting-edge footwear technology, the store is poised to become a key destination for both fashion enthusiasts and comfort-focused shoppers in the Czech Republic.

Whether you’re seeking stylish everyday wear, performance shoes, or children’s footwear, Skechers Prague on Na Příkopě delivers a premier shopping experience that combines comfort, quality, and style in one iconic location.