New design centre for the Winora Group

The Winora Group, part of the Accell Group, had good news recently as they announced the opening of their Haibike design centre in Munich. The centre, which opened at the beginning of February, took many by surprise as it was widely expected to be set in Seinfeld near Schweinfurt, home of their headquarters rather than in Munich.

Susanne Puello, CEO of Winora, has said “There are several reasons for establishing the Haibike Design Centre (HDC) in Munich. This metropolis is one of the most important design and media locations in Europe offering an advanced creative network. This also means that we can get high profile talents on board for Haibike on a long-term basis. Moreover, the new 200 square metre design centre is a great location for us to increase our efforts on the Austrian, Swiss and Italian markets which become more and more important.”