Norrøna Concept Store Opens in Zürich: A Hub for Outdoor Enthusiasts

We’re excited to announce the grand opening of the Norrøna Concept Store Zürich, located at Löwenstrasse 32, in the heart of Zürich’s vibrant city center near the prestigious Bahnhofstrasse. This brand-new store is designed to offer an unparalleled shopping experience, combining Norrøna’s premium outdoor products with immersive storytelling, engaging events, and educational lectures.

Discover Norrøna’s Full Range of Collections

The Norrøna Concept Store will feature a comprehensive selection of products from all our collections, catering to outdoor enthusiasts of every kind. Whether you’re into skiing, snowboarding, mountaineering, hiking, trail running, mountain biking, or surfing, you’ll find high-quality, functional, and sustainable gear tailored to your needs.

Zürich: A Key Market for Norrøna

“Switzerland is an incredibly important market for us,” says Jørgen Jørgensen, fourth-generation owner and leader of Norrøna. Zürich’s unique position as a hub for both active locals and adventure-seeking tourists makes it the perfect location for the new concept store.

“Zürich is not only home to a population of active, nature-loving individuals but also serves as a gateway for tourists heading to alpine destinations in Switzerland and beyond. This store allows us to showcase our commitment to quality, functionality, design, and sustainability in one of Europe’s most historic and beautiful cities. We can’t wait to welcome everyone,” Jørgensen adds.

Building on Success in Switzerland

The new Zürich store builds on the strong performance of Norrøna’s existing outlet store in Landquart. “The Landquart outlet has been a great success, and the Concept Store in Zürich is a natural next step,” says Bård Kvamme, Director of Norrøna Retail. “This flagship location will allow us to better serve the loyal Norrøna community in Switzerland while reaching new audiences.”

Experience Norrøna in Zürich

The Norrøna Concept Store Zürich isn’t just about shopping; it’s a space where outdoor enthusiasts can connect, learn, and be inspired. With a focus on sustainability, innovation, and design, the store is set to become a key destination for anyone passionate about the outdoors in Switzerland and Central Europe (CE).

Whether you’re preparing for a skiing adventure, a hiking trip, or simply exploring the latest in outdoor gear, the Norrøna Concept Store Zürich has everything you need. Visit us at Löwenstrasse 32 and experience the best of Norrøna in the heart of Zürich.