On Debuts Its Premier Store in Germany, Focusing on Athletic Excellence

Switzerland's rapidly expanding sportswear label, On, is set to inaugurate its first retail outlet in Berlin this Friday. Eschewing the glitz of street-style or overt branding, On is charting a course in Europe that prioritizes the athletic community. The opening of On's first German storefront isn't just an opportunity for Berlin's joggers, sports enthusiasts, and even those less inclined towards physical activity to explore and purchase On running footwear. It marks the introduction of a community-centric approach, featuring running clubs, face-to-face interactions with On's roster of athlete ambassadors, exclusive product releases, and athletic events that promise a dynamic blend of competition and camaraderie.