Polish Fitness Chain Plans Additional Gyms to Cash in on Fitness Growth in Poland

Poland's Benefit Systems, the country's leading supplier of health club memberships, is focused on growing its own network of seventy health clubs by 2016, making it Poland's largest fitness chain, as it cashes in on Poland's growing fitness market; which is one of the fastest growing in Europe.

Just 6 % of Poland's population currently has a fitness center membership. However, Poland's fitness club membership is growing at a massive 20% a year, which is the fastest in Central Europe, and the second fastest in Europe, after Turkey, as outlined by consultancy Deloitte.
"We improved the quantity of members by 60,000-70,000 yearly and we intend to sustain that growth next year," Benefit CEO, Tomasz Józefacki said.
 
He claimed the group intends to make a profit from its present chain of 49 fitness gyms next year, enlarging that network to 70 by 2016.

"We've been in a powerful growth stage, therefore the business is not yet profitable. However, we are getting near to a turning point," stated Jozefacki. "At the end of the year, this business ought to start making money."

Benefit Systems, however, faces challenging competition, since the country's developing interest in fitness has attracted the likes of German based chain McFit, the biggest health club chain in Europe, with more than 1.2 million members. McFit opened its first 2 fitness centers in Warsaw this year.

Benefit Systems entered the market in 2003, with MultiSport, a subscription scheme sold to large companies, and then granted to their employees as a corporate benefit. Multisport cards permit entry to clubs, as well as other sports facilities countrywide.
That flagship product amounted to 97% of the firm's revenue of 332 million zlotys ($98.5 million) in the first 9 months of 2014. MultiSport is now utilized by 490,000 members.

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