Polish Sports and activate Brand 4F finds new outlet; Diversifies Business Portfolio

4F, a Polish-based sportswear company run by OTCF S.A., has begun to sell its various health and beauty products at Lidl’s Polish stores. As of the 5th of October, customers can purchase a variety of products which include but aren’t limited to shower gels and shampoos, which are famously known for being composed of at least 95% natural ingredients.

While the ever-growing internet remains the undisputed behemoth of retail purchasing, more and more Poles are purchasing cosmetics from discount store chains. This has resulted in these discount stores becoming the second fastest-growing revenue channel for the cosmetics market.

A survey conducted by PMR in December, 2019 found that shower gels are purchased at discount stores by 28% of shoppers, and shampoos are purchased by 27% of shoppers.

4F have also been diversifying their company’s portfolio and sources of revenue: in October of 2020, they launched a network of cafes under the 4F Cafe brand.