Romanian film session for Fila Skates Collection

HaiHai Productions have teamed up with Fila Skates to create a photoshoot in the streets of Romania. Ana-Maria, a famous model, and Livia, a successful DJ, could be seen out and about in Bucharest as they took part in a Fila Skates photoshoot to promote the product.

The main idea of the shoot was to create a ‘fun and care free session of skating’. Fila Skates are hoping that the campaign will ‘inspire people to seek the recreational side of inline skating but with a very stylish look’. They have been in contact with their female customers and have received feedback stating that they are ‘over particular’ when it comes to sports products so decided to use a famous female model and DJ to represent the chic look that Fila are trying to promote.

The photoshoot was completed over the course of one day and was shot in various places around Bucharest including a skate park and the surrounding streets. Fila Skates were reportedly happy with HaiHai Productions as they ‘managed to find the perfect angles and lights to reproduce exactly the casual stylish feel that we wanted to transmit the viewers’.

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