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Serie A Expands Eastern European Reach with New AMC Broadcasting Deal and Launches RFP in Poland
2024-04-18 source ownLega Serie A, Italy's premier football league, has secured a strategic five-year broadcasting agreement with AMC in the Czech Republic and Slovakia, enhancing its international presence. Continuing its targeted approach to global rights distribution, Serie A selectively negotiates direct deals in specific markets. Additionally, the league has recently initiated a Request for Proposal (RFP) in Poland, aiming to expand its viewer base and media partnerships in Eastern Europe. This move aligns with Serie A's ongoing efforts to increase its international footprint through carefully tailored market strategies.
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