Snowbike Festival in Swiss Alps receives Vee Tire Co sponsorship

Taking part in the Swiss Alps recently, Vee Tire Co was one of the main names as a sponsor for the second ever Snowbike Festival. Lasting for four days, a little over 20 countries were expected to attend the event which included three different stages after the opening prologue; after this, there was an expo with many other activities and a night stage thrown in the middle. Although other sponsors were named for the event, Vee Tire were the primary tyre sponsors for the Festival.

According to the Product Manager of Vee Tire Co, Mario Zimmerman, “We're excited to be sponsoring this event again now in its second year. The conditions here are extreme, and it truly reveals the quality of both the athlete and their gear almost instantly. That's why we're so thrilled to have the opportunity to showcase products and styles from Vee Tire Co. that have never been seen before. These amazing riders are the first to get their hands on them.”

In return of sponsoring the event, Vee Tire were allowed to show their limited edition colorways; these came from their most popular models - the fat bikes.