South African Manufacturer Squirt Cycling Expands Distribution in Central Europe

Squirt Cycling Products, a South African manufacturer specializing in innovative bicycle care products such as Bike Cleaner, Chain Lube, Tyre Sealant, and Barrier Balm, is making significant strides in expanding its distribution network. With distributors in over 45 countries worldwide, Squirt Cycling currently has a presence in seven Central European (CE) countries and four Central Eastern European (CEE) countries.

The company's bike care products are well represented in the CE region, with distributors in Austria, the Czech Republic, Germany, Lithuania, and Poland. KTM FAHRRAD GmbH represents Squirt Cycling in Austria, while BIKE BROTHERS IMPORT covers the Czech Republic, Slovakia, and Hungary. UAB ELANUS is the distributor for Lithuania, and FHU Poręba represents the brand in Poland. Additionally, TOUR DE SUISSE RAD AG serves as the distributor for Switzerland.

Central Europe is emerging as an important growth market for the bike industry, with an anticipated overall growth rate of 4% expected in the CE bike market in 2023. Squirt Cycling recognizes the potential in this region and is strategically expanding its distribution network to cater to the growing demand for its high-quality bike care products.

With its focus on innovation and quality, Squirt Cycling is well-positioned to meet the needs of cyclists in Central Europe and beyond. The company's expansion into the CE market reflects its commitment to providing top-notch bike care solutions to cyclists worldwide.