Sport Vision expands its Sporting goods Business across Central Europe

Sport Vision, a trailblazer in the CEE sporting goods retail scene, has proudly announced the inauguration of its new store in the heart of Prague, the Czech Republic's vibrant capital. This addition cements the company's growing presence in the region, as it continues to assert itself as a go-to destination for sporting enthusiasts.

Initiating operations in the Czech Republic in 2022, Sport Vision demonstrated its strategic acumen by partnering with A3 Sport, a prominent local sports retail company, and establishing its foothold in the country via an acquisition model. The company currently operates under the Sport Vision and Buzz concepts in the market, delivering a diverse product portfolio and seamless shopping experience.

As a stalwart in the sporting goods sector, Sport Vision dominates the Balkan region with an extensive network of over 270 contemporary stores spread across 13 countries, including Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Albania, Croatia, Slovenia, Romania, Bulgaria, Greece, the Czech Republic, Slovakia, and Hungary.

The company's outlets are strategically located in highly frequented areas like shopping malls and pedestrian precincts, ensuring excellent visibility and effortless access for consumers. This thoughtful placement reinforces the company's commitment to a customer-centric retail experience.

Sport Vision caters to a broad spectrum of sports and recreational activities, with a dedicated focus on running, training, football, basketball, and outdoor sports. The brand serves as a one-stop-shop for fitness and leisure enthusiasts seeking a comprehensive range of footwear, apparel, and equipment. The brand's extensive collection features over 50 renowned sports brands, providing options for everyday wear as well as specialized sporting needs.

With this newest addition in Prague, Sport Vision continues to pave the way for an unparalleled shopping experience in the sporting goods industry across Central and Eastern Europe.