Sports performance and Healthcare Monitoring devices demand in Poland

Sports performance and Healthcare Monitoring devices demand in Poland is increasing with a focus on a more patient-focused approach, with sport performance technology and products for healthcare are now becoming ever more B2C than ever before COVID-19.

More health and well-being products are targeting B2C customers, this future development creates excellent opportunities for manufactures as long as they find the right reselling channels in Poland and across Central Europe. Sports performance and healthcare suppliers should also be aware for the rapidly growing market for e-commerce in Poland and the CE marketplaces.

The e-commerce market in Poland will experience the strongest growth for several years in 2020/21 as the market will play catch up to more well establish western European markets. The market forecast is to grow at double-digit rates over the next three years. In 2019, this market was worth over EUR 13.66 billion. Of the 38 million people in Poland, nearly 28 million people use the Internet daily and 73% already shop online the COVID-19 epidemic has helped accelerate this market, which in 2020 is expected to grow by 26% year-on-year.