Technogym SpA

The leading manufacturer of fitness equipment, the Technogym brand, opens its new showroom in the capital. Twice as much space, an extended range of equipment for home use and a meeting place for sports enthusiasts - this is how the new Technogym location looks like. The official representative of the brand in Poland is ITP SA The Technogym showroom was established in a prestigious location in Warsaw, at Plac Trzech Krzyży 10/14, in the Ethos building. The showroom is in the company of other luxury brands such as Audi, Zegna, Davide, Heban Concept Store, Rolex and W.Kruk. On an area of over 260 square meters, Technogym presents a wide range of fitness equipment for home use, as well as its state-of-the-art training technologies. Here you will find devices for home cardio training, e.g. The best-selling MyRun treadmill, the Technogym Bike live training bike and the Technogym Elliptical foldable elliptical cross trainer. Lovers of strength training will surely be delighted with the UNICA home multi-gym, the Rack Personal cage with accessories or the compact Technogym Bench exercise bench. There was also a designer line of Personal devices, designed by the famous Italian architect Antonio Citterio. For enthusiasts of HIIT training, Technogym has prepared an exhibition of equipment from the SKILL line, which is used e.g. by professional athletes and is characterized by above-average parameters. Showroom Technogym is a modern space, designed with Italian precision, created for sports and fitness enthusiasts. This place is to be used not only to test the equipment, but also to create, together with Technogym, the concept of your home gym: from creating a project, through the selection of equipment, to the final implementation of your dream space. Technogym consultants present in the salon have the necessary knowledge and experience as well as proven solutions used by the Italian brand around the world. Technogym has been appointed the Official Supplier of Fitness Equipment for IRONMAN Poland. As part of the partnership, the indoor fitness brand is planning a number of activations, including training sessions at a new Technogym showroom in Warsaw. The tie-up with IRONMAN in Poland is for an initial year with an option to extend.

Located at Three Crosses Square 3, Technogym has revealed their new Wellness boutique in Warsaw. Back in 1965, Three Crosses Square and its urban layout entered the register of monuments and it’s now home to various luxurious stores. This year, the Tehcnogym boutique will stand alongside them all in the exclusive area.

As well as products, locals will have access to other digital solutions and formats for home training (or while on the road) in a boutique that covers over 100 square metres of space. Housing everything from the Wellness lifestyle at 360 degrees, customers interested in athletic performance, physical exercise, and even rehabilitation will likely enjoy the experience. It goes beyond products, however, as experienced personal trainers will be on hand to deliver physical performance tests in order to compile a tailored training program.

Among other features, customers will immediately notice the state-of-the-art equipment. This, coupled with unique training solutions, will likely be a popular hit in the city of Warsaw. For example, Antonio Citterio has designed a line for Technogym whether training on a yacht, at home, or in an exclusive hotel. Known as the ‘Personal’ collection, it includes;

•    Cross Personal (cross trainer)
•    Run Personal (treadmill)
•    Recline Personal and Kinesis (bike)

As well as professional athletes, the brand say the collection can help beginners too. In under one square metre, equipment like the recumbent bike allow for over 200 exercises whether you want to focus on flexibility, strength, or balance.

Of course, it’s hard to ignore the UNICA, which focuses on overall fitness and strengthening muscle. Covering just one and a half square metres, it brings 25 exercises to a tiny space. Even with the MyRun treadmill, you no longer need to visit the gym or go out in the rain just to enjoy a run.

At IHRSA 2014 Technogym will introduce WELLNESS ON THE GO. With the WELLNESS ON THE GO offer, Technogym is the only company in the industry connecting the most revolutionary fitness equipment with a wide range of consumer mobile devices, apps and movement tracking. Operators will be able to track, manage and leverage their member lifestyle to evolve their business model by intercepting a new customer base and selling new products and services to the existing ones. In order to deliver WELLNESS ON THE GO, Technogym has developed a complete ecosystem including. UNITY™ is an open platform with a wide range of APIs provided to developers, giving the opport UNITY™ to third parties, including club operators, to design their own apps that work in the Technogym equipment. UNITY™ integrates seamlessly with the most popular content apps including social networks (Facebook, Twitter, Tumblr, etc), games, music & entertaitment (You Tube, Spotify, Amazon Kindle, Vimeo, etc) and travel (Tripadvisor, Google Maps) and many others. mywellness® cloud is the Technogym cloud computing platform connecting consumers, operators and trainers in a seamless digital and premium environment. The platform includes specific consumer and commercial apps for end users, operators and trainers. mywellness® app is the new app allowing operators to be in touch with their clients inside and outside the club. It makes their members workout experience more personal, fun and effective by enabling them to manage their training program, track their results and access data on the go via their mobile devices. Moreover mywellness® app allows users to consolidate in one app, data coming from their favorite mobile apps and tracking devices. As of today, mywellness platform is seamlessly integrated with RunKeeper, MapMyFitness and Strava apps, as well as Fitbit and Withings fitness tracking devices. PRESCRIBE App is the commercial app specifically designed for trainers. It allows them to easily monitor on their tablet, while working in the gym floor, all members exercise data and provide them first class service with highest level of productivity in the market.   PRESCRIBE App comes with a library of over 5.000 exercises and 2.000 programs on top of the personalized exercise that each trainer can upload with the tablet camera.