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Eurobike to lose Orbea for this year’s event
2016-07-26 source ownEurobike is set to lose another big name for this year’s event in the shape of Orbea who has decided to attend more local events with their various dealers and distributors across Europe. The new approach has seen them adopt the new slogan - Closer To You.
A company representative has said “At the request of Orbea fans everywhere, we have decided to remove our participation in general programs that don't directly support our staff, customers, riders and dealers. For 2016, that means rather than attending Eurobike we will instead be working directly with our dealers and regional distributors on programs and events that help them make the most effective use of sales tools and resources.”
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