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Founded in 1985, Rudy Project is a performance eyewear and helmet manufacturer driven by a deep understanding of how vision, protection, and mindset influence athletic results. The brand is built on the belief that true performance begins with the head, where focus, balance, and confidence come together.
Rudy Project combines Italian craftsmanship with advanced research in optics, aerodynamics, and biomechanics. Products are developed and tested in collaboration with professional athletes and technical specialists to ensure high levels of safety, visual clarity, comfort, and reliability across a wide range of sports and conditions.
Sustainability is an integral part of the company’s long-term strategy. Through its Ride To Zero program, Rudy Project works to reduce environmental impact by applying circular design principles and incorporating more sustainable materials and processes. Today, the brand offers a complete ecosystem of performance sunglasses, prescription solutions, and helmets, trusted by athletes and optical professionals in more than 60 countries worldwide.
