Sportful Manifattura Valcismon spa

Founded in 1972 by Giordano Cremonese, Sportful was born from a simple idea: create technical sports clothing that athletes genuinely needed but could not yet find. Drawing on family manufacturing know-how, Giordano began designing bold Nordic skiing suits before expanding into cycling apparel, blending craftsmanship with firsthand sporting experience.

The brand quickly became a driving force in performance sportswear, playing a key role in the evolution of Nordic skiing and cycling. Over the decades, Sportful has supported athletes at the highest level, contributing to Olympic victories, world championships, and historic Grand Tour successes across winter and summer disciplines.

Despite its global reach, Sportful remains rooted in a small Italian town at the edge of the Dolomiti Bellunesi National Park. This close connection to nature, terrain, and tradition allows products to be conceived by professional athletes and demanding sportspeople, then tested in real conditions just beyond the factory doors.

Today, the spirit of its founder lives on through a team that continues to refine and reinvent technical apparel, helping athletes and outdoor enthusiasts push performance while staying connected to their environment.