Diadora Sport s.r.l.

One of the most competitive products in the running catalogue gets a “bright” makeover for the Spring-Summer 2016 season. Pop colours and 3M reflective inserts transform this shoe and make it a real must-have of the season, thanks to the perfect balance struck between technology and aesthetics. The excellent cushioning allows the foot to transfer excess heat out thanks to the in-novative and exclusive NET Breathing System™. Designed for runners with a neutral pronation, it is suitable for long distance runs prioritising cushioning and flexibility.

N-4100-2 Bright will be the star of the Make It Bright campaign, a spectacular relay run of 1500 km that will pass through the most incredible scenery in Europe. Precisely because of this extraordinary race, Diadora has also created Bright Jacket, a windstopper jacket made of luminescent fabric ensuring active visibility: a particular pigment allows the garment to capture and absorb energy from light sources and return it under poor lighting conditions.

N-4100-2 Bright and Bright Jacket will be available in stores from 11th February. On the same day it will also start the relay run Make It Bright from Diadora HQ in Caerano di San Marco to Barcelona.

Make it bright – It is not a slogan, nor a statement, but a call to arms to join Diadora on its journey of self-discovery and innovation, towards a new way of experiencing life, sport and style. Diadora’s aim is to do everything in a “bright” way, be it bringing production back to Italy or providing a new technology to make an athlete’s life and training better, or using colours and materials to leave a – bright - mark on the indu¬stry. Each of Diadora’s lines has answered the call, and adopted the “make it bright” philosophy in its own unique way.