CEEPO International Ltd

CEEPO is a performance-focused bicycle brand originating from Japan, founded in 2003 by Nobuyuki “Joe” Tanaka in Aichi Prefecture. From the beginning, the brand has concentrated on one clear objective: developing highly aerodynamic bicycles for triathlon, a discipline where efficiency and speed are critical.

Joe Tanaka’s journey into triathlon began in 1990. After competing on standard road bikes during his early races, he became dissatisfied with their limitations in aerodynamic performance. This led him to design and build his own triathlon-specific bike. Working closely with specialist triathlon retailers in Japan, his first custom aluminium frame was completed in 1993.

This hands-on experimentation marked the start of a long-term pursuit of aerodynamic optimisation. Over the following years, Joe explored frame shapes, discipline-specific geometry, and advanced carbon materials to maximise speed across sprint, middle-distance, and Ironman triathlon events.

Since its official launch, CEEPO has been driven by innovation, continuous testing, and a relentless focus on aerodynamic efficiency. The brand’s expertise in triathlon design has since expanded into road and gravel cycling, applying the same performance-led philosophy across multiple disciplines.

Today, CEEPO remains at the cutting edge of bicycle design, constantly refining materials, geometry, and aerodynamics with one guiding question in mind: how much faster can we go?