Poland Sets Its Sights on the 2040 Olympics: A Transformational National Project Takes Shape

Poland has taken its first decisive step toward one of the most ambitious goals in its modern sporti

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Axglo Strengthens European Network with Official Distributors in the UK, Czech Republic, Germany, and Slovak Republic

Axglo, the Canadian golf equipment specialist renowned for its premium push carts and golf accessori

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VAT Becomes Official Supplier to Swiss-Ski and Backs Biathlon Star Amy Baserga

VAT, a global leader in high-end vacuum solutions, has signed a three-season partnership with Swiss-

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The Mountain Studio Reports 44% Sales Growth as Marcel Hirscher Targets Year-Round Outdoor Brand Expansion

The Mountain Studio, the premium outdoor apparel company co-founded by ski racing legend Marcel Hirs

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SGS Expands Global Cycling Testing Expertise with Acquisition of EFBE

SGS, the world’s leading testing, inspection, and certification company, has announced the acquisi

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Munich Sees First BlackYak Factory

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South Korea-based BlackYak recently opened an innovation factory in Munich, in the hopes to come up with the latest technologies and products that can’t be found in other parts of Germany.

Decathlon Will Expand Stores and Logistics Center Across Germany

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While many companies throughout Germany find ways to restructure themselves to thrive, one company is bucking the trend and actually expanding.

Adidas To Start Offering Winter Sports Gear

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Adidas is working to offer an array of products for alpine skiing by fall 2021. While this was Adidas’ goal previously, it hadn’t come to fruition until now.

Bike Moto Center To Open Pozman Location

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Bike Moto Center, a bicycle and motorcycle company out of Poland, has leased its first Poznan store.

Germany’s Most Popular Sports Brands Of 2019

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A comprehensive consumer study found that the most popular sports brand in 2019 for Germany were Nike and Adidas. However, unexpectedly, an Asian brand appeared on the  list as well.

Czech Republic e-Bike Market Expects e-MTB To Grow In Popularity

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One of Europe’s most “cycling is a sport” country is the Czech Republic, and the e-bike popularity is expecting to increase in 2020. 

Growth Potential Still Clear for Croatia

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Each year, around 18 million people visit Croatia from afar; considering the country itself has a population of just four million, this is an impressive statistic.

Polish Sports Equipment Market Dominated by Bikes and Bike Accessories

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Thanks to new data released from PMR, it has been revealed that the sports equipment market in Poland is currently dominated by bikes and bike accessories.

Best Distributor Award for Polish miha bodytec Distributor

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Currently, there are around 40 different miha bodytec distributors, but it is the Polish distributor that has been singled out for their effort with the 2019 BEST DISTRIBUTOR award.

Life Fitness Partnership for Fitness Academy

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Fitness Academy, now prevalent in Poland, has now entered Wroclaw with a club in Maslicka Street. Boasting 1,150 square metres of space, the brand has teamed up with Life Fitness to fill the club with state-of-the-art equipment.

New Poznan Fitness Club for Harder

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It’s good news for those near the Stary Browar Centre in Poznan this week as a 560 square-metre Harder fitness club opened.

12,000 Free Lift Passes for Children in Switzerland

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Last year, ‘Kids4Free’ launched and it meant that thousands of young children won a week’s lift pass in Switzerland.

Hungarian Selection for Eva Air

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After revealing Eva Air, based in Taiwan, would be operating in Hungary, it seems CEAS’s Hungarian office will take care of all sales and marketing operations.

Fazua to Receive €12 Million Loan from EIB

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Fazua, located near Munich in Ottobrunn, received good news recently as a €12 million loan was announced by the European Investment Bank (EIB).

New Chapter for FIBO in Cologne

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After some speculation, it seems FIBO will remain in Cologne for a number of years to come.

Natural Movement Concept by Cube Sports

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We know that there’s a direct correlation between the environment and our ability to move, and this is the foundation of the Natural Movement Concept created by Cube Sports and MovNat Natural Movement.

Shimano Active on Social Media

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If you want access to the latest news and content from Shimano, the brand is active on various social channels whether you choose Twitter, Facebook, Instagram, YouTube, or another.

Central Eastern Europe Distributor for Berghaus

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When it comes to outdoor products, one name that immediately comes to mind is Berghaus.

New Wellness Boutique for Technogym in Warsaw

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Located at Three Crosses Square 3, Technogym has revealed their new Wellness boutique in Warsaw.

Central Europe’s active wear market

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The Global active wear market is worth over 270 billion euros which represents 25% of all spending on clothing and footwear.

Maturing Market for Russian E-Commerce After Record Growth

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Between January and June this year, online sales grew by a whopping 44% compared to the same six-month period in 2018.

Anniversary Celebrations for Eurosport DHS in Romania

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Back in September, Eurosport DHS, known for the manufacturing of bikes and e-bikes, celebrated twenty years of business.

Four-Year €40 Million Senior Secured Bond for LifeFit Group

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In recent times, the LifeFit Group has been making waves in Germany not only as a health and fitness platform but as the operator of Fitness First, Barry’s Bootcamp brands, and elbgym.

M-Way Sold to Swiss E-Mobility Group

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M-Way AG, previously owned by Migros, is now under new ownership after a deal with the Swiss E-Mobility Group went through at the end of last week.

New Romanian Store for Decathlon

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Over the years, Decathlon has built a solid reputation for sports equipment right across Europe and now they’re set to operate in north-western Romania thanks to a new store in Satu Mare.
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